Gap has a new Logo

Gap has revamped its logo after 20+ years! This was a very major, and drastic move for the retailer. The Logo made its debut on the retailer's website this week.  The plan was to quietly introduce the logo online and make a splash with the company's holiday advertising campaign. There has been lots of different reactions and opinions to the new logo.

The company decided to change up its iconic blue box with the classic GAP font. The new logo looks more modern, and in the Gal's opinion boring and very unsatisfying.  It's very important to some of Gap's customers that the brand remains the same. Lots of people associate the logo with the brand, and now that the logo has changed, it may effect the way customers feel about the retailer. 

"We have been evolving the brand through the product and have carried this across with store experiences. The logo was the natural next step," says Gap spokesperson Olivia Doyne. "The logo was developed internally and we wanted to keep the heritage of the blue box, but bring Gap to the forefront."

What do you think about Gap's new logo?